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This is how credit card fraud could fade away, almost.

Just last month research firm Javelin Strategy & Research issued a press release with a list of what it believes are the key elements that would help create a security “dream card” that offers the maximum consumer protection available.

I thought they had some great ideas, even if nothing original. But it’s certainly a wish list that every bank and credit card issuer should study carefully, and included.

• Providing customers with the ability to restrict or allow certain types of transactions (e.g. cash advances, foreign transactions, card-not-present transactions).

• Using identifiers other than social security numbers for identity verification.

• Encouraging customers to protect their home computers with anti-virus software by encouraging banks to partner with security software vendors (e.g. Bank of America’s partnership with Symantec).

• Using a photo of account holder on card.

• Providing mobile device or email alerts of high-risk changes to accounts (e.g. replacement card sent out, PIN or password reset, change of physical address or email address).

• Notifying customers of new account set-ups. New accounts fraud is traditionally the most difficult for consumers to detect. Credit cards continue to be the most abused category of fraudulent new accounts.

• Instituting a comprehensive, up-to-date data breach resolution plan.

• Providing an identity fraud assistance team to help customers affected by fraud.

• Offering free identity fraud insurance.

According to the report only 24% of card issuers provide user-defined limits and/or prohibitions (UDLAPs) on cash advances, and more than half (56%) of top card issuers still require full nine-digit Social Security numbers when interacting with customers, whether by phone, Internet or mail.

I think Javelin has hit a home run with their recommendations, and combined could help to shut down most attempts at identity theft and fraud. Let’s see who’s listening.

Posted on Monday, September 24, 2007 at 01:49PM by Registered CommenterNeal O'Farrell in | CommentsPost a Comment

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